IBM's core problem is "cheap nike free wants to become the kind of company? "Even though Nike has a clear idea, but he and executives are thinking seriously of this proposition. Nike hoped "future can become a strong brand in professional sports", today, this vision evolved to be defined as "committed to the creation of professional sports", and "in more mainstream sports field is in a strong position in the world". Nike goal is to 2018, companies can enter the world top sporting goods 5, becoming one of the world's most influential brands in the game.
When targeted, nba shoes and gradually withdrew from the previously involved in diversified areas of product line narrowing in the field of sport and professional sport. In the field of professional products, Nike not heavily invested, attempting to breakthrough and first established him as a local brand of threshold.
In August 2004, the nike shoes online Corporation and United States Exeter research and development company, started the Nike core technology research and development, and cooperation with the Department of human movement Sciences of the Chinese University of Hong Kong, on the mechanical characteristics of sports biomechanics testing, building a professional athlete's foot database, for data collection and analysis on the characteristics of professional sports, so as to further enhance the professionalism and comfort of the product. And then introduced the "iron King" series professional Nike.
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