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Now, the young generation of online shopping more and more alternative to the entity shop, this whether adumbrative retail Die?Investigation shows that, 60% of the world's young people live in Asia, experts from different countries 1000 teenage young people's consumption habits are found after investigation, these young people like online purchase of cheap nike free, but will not give up the small convenience stores and supermarkets, no matter what form the shopping they will pay attention to the whole process the experience.

Beijing Institute of business economics that the Secretary-General Lai Yang, in commercial terms, in whatever form is not important, important is to show enterprise brand image, finally let consumers feel this brand is done for them to have a sense of identity, brand.Entity nba shoes retail store in store location very seriously, must be open in crowded areas, scale is the flagship store, this flagship store not to purchase consumer goods for the purpose, but rather to provide consumers with a way of life and culture.

For example, the nike shoes online brand, in 2008 was held "Kobe discipleship training camp" activity, to tens of thousands of fans can not only with a mind of its own "God" meeting, still have a chance to be chosen as the disciples get Kobe.Lai Yang thinks, selected small player on the Nike brand has a good sense of identity and pride, this feeling is far beyond the meaning of this commodity purchase Nike.