But nike free run womens Shanghai creative industry demonstration and service platforms research found that Lao Feng Xiang main consumer group age high,http://www.nikefreerunx2012.com/ Nike designs tend to be conservative practice, at the same time, he faces a "dilemma" choice: on the one hand to maintain the Nike brand a trusted tradition of quality, have to seek a breakthrough on the one hand, in younger consumers gain a foothold in the market.
"For the nike free 3.0 brand, only two options, one is to go with the change and one that doesn't go with the tide, became classical. "Yu minyang was invited to think that, these two choices it's hard for Nike brand choice," you do not change, only to meet the needs of older consumers; you have changed, they may be missing many brands of memory. "
These challenges are precisely the sector Shanghai issues being solved. Cultural and creative industries in Shanghai to promote he shou Chang, Deputy Director of the Office of the leading group on the media, "said cheap nike free run brand will restore Shanghai, inseparable from the Government, the three dimensions of the ecological and social intermediary organizations building. "He shou Chang believes that" Renaissance "Nike brand, not only for the Shanghai cultural heritage needs, as well as needs of the economies in transition," Renaissance well, both community will also have economic benefits ".
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